The Mac Lab

Archive for October, 2011

Documenting the Journey (Week 9)

by on Oct.31, 2011, under Blog

Once the project [the iPod] was launched, Jobs immersed himself in it daily. His main demand was “Simplify!”
Walter Isaacson / Steve Jobs

Ah, the stark beauty of that word coupled with the inherent power of that punctuation:


Like your logotypes, many of you have begun designing posters only to hear me say that magic word again and again and again:


It’s as Antoine de Saint-Exupery has written:

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Such a simple concept but so difficult to convey to most students. Maybe the missing piece is in the writing. Maybe the beauty and power of simplification is better learned through documenting the process—the journey of your own adventure in designing and refining a logotype that has (or will) satisfy your own tyrant of a teacher.

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Gallery 042 — 1112 3D Design

by on Oct.31, 2011, under Galleries

This gallery will probably fill slowly because only a few students have the chops to deliver top-notch 3D work this early in the year.

Kudos: Paul B is currently the only featured artist.

Gallery: 1112 3D Design

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Earning Your Wings (Week 8)

by on Oct.24, 2011, under Blog

This is another secret of being in the zone—that when you are inspired, your work can be an inspiration to others. Being in the zone taps into your most natural self. And when you are in that place, you can contribute at a much higher level.
Sir Ken Robinson / The Element

Thanks to Paul B for proving that designing your logo can lead to amazing artwork. We’ll be talking about other rewards of displaying Mutant Artistic Ability (MAA). TAG will always flex its rules for X-Men. (Of course that term includes girls as well.)
— from Industrial Strength (Week 3) 

Is Paul’s work an inspiration to you? Is he displaying MAA (Mutant Artistic Ability)? Should TAG flex it’s rules?

I want every student to find his or her creative voice. I want each of you to eventually earn creative freedom. But it takes time and effort. It takes a critical eye and the willingness to push your work that final 10% towards perfection. So few of you have ever been asked to take good work and make it better, to take the improved version and make it exceptional, to take the exceptional version and push it towards perfection. For many of you, the good solution has always been good enough.

Not any more.

Iteration means the act of repeating a process usually with the aim of approaching a desired goal or target or result. Each repetition of the process is also called an “iteration,” and the results of one iteration are used as the starting point for the next iteration.

In the Mac Lab, good enough is simply the phase where we begin to refine. It’s when we begin to iterate. It’s where we begin to learn about the final 10% of the creative journey.

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Gallery 041 — 1112 Posters

by on Oct.23, 2011, under Galleries

It’s rare that a Mac Lab rookie steps up and delivers this early in the school year. Our Vocal Music Department needed a poster for their Fall Concert and Olivia M was the only student—rookie or veteran—to come through with a design we could show our client. She bought, carved, and photographed the pumpkin to create the background image she envisioned. After adding the text and taking the design the first 90% of the way to completion, it was presented to Mrs. Basilio, the Vocal Music Director, who was thrilled with the result. Olivia will be taking the poster through the final 10% during the first part of this week and the poster will go to print… on time.

1112 Poster Gallery

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Righting Wrongs (Week 7)

by on Oct.17, 2011, under Blog

Once upon a child’s mind, did flutter butterfly
Gift to share with one then all, who’ll open wings to try
Asked to ask and seek and knock, on wooded points of view
Goodness treats patient resolve, with echoes ringing true
Child’s play remembering, climb branches looking sees
Others just can’t find the time, and hunt on hands and knees
Dream Yet Complete

And that about sums up our journey so far. Some of you get it and are discovering what this class has to offer. While others… Well, let’s just say those others have a choice: Read, watch, listen, learn, and do—or be left in the dust and miss out on all the fun. Yes, it will take some hard work to catch up but the longer you wait…

TAG: You’re it.

1001 Tips and Tricks: Seven new videos await. Don’t tempt fate by skipping them. Here’s why. 😛

New Projects: For those of you with 300+ XP and Logotypes and Logo/Gravatars in the galleries, the Jobs Page is calling.

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